Service
Lead generation for home-service trades
A lead is a homeowner calling, texting, or filling out a form because they found you on Google and decided you were the one to call. We build every piece of that path, and we report on what came through each month.
A website that gets you found. A phone that never misses a job.
One flat fee covers a new phone-first website, your Google presence, and three automations that run on your business number. We build it, we run it, and you pay nothing until the day it goes live.
- ✓Website, Google Business Profile, listings and reviews, built and run for you
- ✓Missed calls get a text back in seconds, and form leads hit your phone instantly
- ✓Every finished job sends a Google review request with your link
- ✓90-day guarantee: if the leads aren't coming in, your first 3 months are fully refunded, no questions asked
$499 a month · nothing due until launch · no contract
The path a lead takes
Five steps between a search and a booked job
- 1
The search
A homeowner types "water heater leaking" at 9 pm, or "AC not cooling" on the first hot Saturday of June. They are not comparison shopping. They want someone who will answer.
- 2
The map pack
Your Business Profile shows up in the three map results with real reviews, real photos, and "Open now" if that is true. This is where most of the calls come from in the first six months.
- 3
The tap
They tap Call straight from the listing, or open the site and tap Text. Both buttons are on every page, in the header and in a bar at the bottom of the phone screen.
- 4
The site
If they read before they call, the page answers the three questions they would ask on the first call, in your words, with your prices or your policy on quotes. No stock photos of a man in a hard hat.
- 5
The form
If they would rather type, the request form asks for name, phone, address, what is wrong, how urgent, and the best time. It lands in your inbox within seconds. You text back, and the job is booked.
What we build
The four parts
Phone-first website
Homepage, a page per main service, a page per town you serve. Each page carries your phone in the header, a contact card at the top, the request form, and a fixed Call and Text bar on phones. Loads in under a second on a cell connection.
Lead capture, with a safety net
The request form reaches your phone the moment it lands, with the caller's number and the problem. Every button on the site is a real tel: or sms: link to your one business number. When you cannot pick up, the caller gets a text back right away, so the lead is not lost to the next listing. No call-tracking number, because it breaks the name-and-phone match that Google ranks on.
Review system, on autopilot
After each job, the customer gets a text with your review link without you having to remember. Ten real reviews move the map ranking more than anything else we do, and the automation is what gets you from ten to fifty.
Monthly lead report
One page: calls, texts, form leads, and where they came from (map listing, regular results, directories). You see what you are paying for, and you decide each month whether it is worth it.
What we do not do
Three things you will not find here
- Everything is yours alone. The site, the listing, and every call belong to you and only you. Nothing is shared with any other contractor.
- No call-tracking numbers. Your one business number goes on everything, character for character, so Google sees one business.
- No ad spend inside the fee. If you want Google Local Services Ads, we set them up and tell you what they cost. The spend is yours.
Walkthrough
What the first 90 days look like
Lead generation is not one thing we switch on. It is a sequence, and each step only matters because of the one before it.
- 1Week 1: the intake call and the number audit
We spend 45 minutes on the phone going through your services, your drive radius, your busiest months, and how calls come in today. Then we check the number itself: does it ring to a cell, does voicemail pick up, is the same number on your truck, your Google listing, and every directory? Mismatched numbers are the most common reason a trade business leaks leads before a website is ever involved.
- 2Week 2: homepage draft and the service list
You see the homepage draft within 48 hours of the call. It is written for a homeowner holding a phone, so the first screen has your trade, your town, one sentence on what you do, and a call button. We agree on three services to write first, usually the three that pay best, not the three you do most.
- 3Weeks 2 to 3: the listing, the pipeline, and the text-back
While the pages are written, we set up or clean up your Google Business Profile, submit the directory listings, and connect the business number to the automations. The missed-call text goes out in your words. The pipeline is built with the stages you actually use: New, Contacted, Quoted, Booked, Done, Review sent.
- 4Week 3 or 4: launch and the first review push
We launch and test together: you call your own number and let it ring, you submit your own form, and you watch both texts land. The same day, the review request goes to your last ten happy customers. That first batch of reviews is what moves the map listing in the following weeks.
- 5Months 2 and 3: a page a month and the report
Each month adds a service or town page, and at month end you get a one-page report: calls caught, form leads, review requests sent, reviews received. If the leads are not coming in by day 90, you say so and the first three months are refunded.
Southern Utah
Local to Washington County, available anywhere
We are based in Washington, Utah, and most of our early clients are in Washington County: St. George, Hurricane, Santa Clara, Ivins, and Washington City. If you are a one- or two-truck trade in Southern Utah, we can meet in person for the intake call. See the Southern Utah contractor marketing page for what the local market looks like.
Questions
Lead generation, answered
How many leads will I get?
It depends on your trade, your town, and how fast reviews come in, so we do not quote a number. What we can say: the report shows every call, text, and form lead each month, the first 90 days are fully refundable if the leads are not coming in, and after that you can cancel with 30 days' notice.
Where do the leads come from?
Mostly the Google map listing in the first six months, then regular Google results as the service and town pages settle in. Directory listings (Apple Maps, Yelp, Nextdoor) add a few. The report breaks it out.
Do you answer the phone for me?
No. The calls go straight to your number. When you cannot pick up, the caller gets a text back right away so the lead is not lost, and the site is written so the homeowner already knows what you do and roughly what it costs before they call.
What if I already get plenty of referrals?
Good. Referrals still check you on Google before they call, and a listing with four reviews and no photos loses some of them. This adds Google on top of word of mouth.
Do you run Google Ads or Facebook ads?
No. Everything here is organic: the site, the map listing, the directories, and the automations on your number. Ads can work for trades, but they stop the day you stop paying. The listing and the reviews keep working.
Where do I see the leads?
On your phone, as a text, the moment they come in. They are also saved in a pipeline you can open on your phone or laptop, with the caller's number and the notes, so nothing depends on you remembering who called during a job.
What counts as a lead in the report?
A call you answered, a missed call that got the text-back, a text conversation, or a form submission, each from a real person in your service area. Spam calls and sales calls are filtered out of the count, so the number you see is the number that could have become a job.