Trade
HVAC marketing that brings in service calls
Two busy seasons, a lot of franchise competition, and a homeowner who is hot or cold right now and wants someone who will answer. The site and the listing are built around that call.
A website that gets you found. A phone that never misses a job.
One flat fee covers a new phone-first website, your Google presence, and three automations that run on your business number. We build it, we run it, and you pay nothing until the day it goes live.
- ✓Website, Google Business Profile, listings and reviews, built and run for you
- ✓Missed calls get a text back in seconds, and form leads hit your phone instantly
- ✓Every finished job sends a Google review request with your link
- ✓90-day guarantee: if the leads aren't coming in, your first 3 months are fully refunded, no questions asked
$499 a month · nothing due until launch · no contract
What homeowners type
The searches that turn into calls
HVAC searches split into emergencies (today) and replacements (this month). The emergencies come from the map pack and want a phone number. The replacements read the site first and want to know what a system costs and whether you pull permits.
- furnace not turning onFirst cold night. Calls, not forms.
- AC not coolingFirst heat wave. Same-day or they move on.
- furnace repair near meMap pack. Reviews and "Open now" decide it.
- heat pump installation costA replacement shopper. Wants a page with real ranges.
- AC tune up (your town)Shoulder season. Good for a page with a flat price.
- emergency HVAC (your town)Only claim it if you really answer after hours.
Timing
Your season, and when the pages need to be live
Most of the year's calls land in two windows: the first cold snap in the fall and the first week over 95°F in early summer. The map listing has to be ranking before those weeks, not during them, which means the reviews need to start arriving in the slow months.
The fall furnace check page goes live in September. The AC tune-up page goes live in April. A page added the week the heat wave hits will not be indexed in time.
If you do not do swamp coolers, water heaters, or commercial rooftop units, the site says so, so the wrong calls do not come in.
What we would build
Pages that match the searches
Three service pages and three town pages to start, one more each month. Each service page carries the symptoms, what usually causes them, how you diagnose it, and a request form.
- Furnace repair
- Symptoms (short cycling, no ignition, blower runs but no heat), what each usually is (flame sensor, pressure switch, igniter, limit), how you diagnose it, and whether you carry the common parts on the truck.
- AC repair
- Not cooling, ice on the line set, breaker trips, water around the air handler. Capacitor, contactor, refrigerant, drain line. Your service call fee if you publish one.
- Heat pump and system replacement
- What a replacement involves, the questions you ask about the house, permits and inspection, the brands you install, a realistic price range, and financing if you offer it.
- Town pages
- One per town you drive to. Each says something true about that town's housing stock and climate: the age of the homes, the elevation, swamp coolers vs. refrigerated air, what breaks there.
The numbers
Jobs needed to cover the fee
Count jobs, not leads. Figure two leads for every booked job.
| Typical hvac job | Jobs a month to cover $499 |
|---|---|
| $250 service call | 2 |
| $600 capacitor or blower repair | 1 |
| $1,500 coil or compressor repair | 1 |
| $8,000 system replacement | 1, and it covers the next 15 months |
Walkthrough
How the HVAC build goes, week by week
HVAC has two seasons and a long replacement cycle. The build is sequenced so the pages are indexed before the weather turns.
- 1Week 1: intake and the service map
We go through what you install and service (gas furnaces, heat pumps, mini-splits, swamp coolers, rooftop units), what you refuse, your service-call fee, your after-hours policy, and the brands you carry. The site will say all of it plainly so the wrong calls do not come in.
- 2Week 2: homepage, then repair pages
The homepage draft lands within 48 hours. The first three pages are furnace repair, AC repair, and heat pump or system replacement, written around symptoms a homeowner would type: short cycling, no ignition, not cooling, ice on the line set.
- 3Week 3: listing, number, and the text-back
The Google Business Profile gets the "HVAC contractor" primary category plus furnace repair and air conditioning repair as secondaries. The missed-call text is written for the hot or cold homeowner: it says when you can be there, not just that you will call back.
- 4Week 4: launch before the season
Launch and test together. The seasonal pages (fall furnace check, spring AC tune-up) go up at least six weeks before the season so they are indexed when the searches start. Reviews from your last ten jobs are requested the same day.
- 5Ongoing: one page a month, timed to the calendar
September: the furnace page. April: the AC tune-up page. In between: town pages and replacement-cost pages, which are the ones that bring in the $8,000 jobs.
Southern Utah
Local to Washington County, available anywhere
Southern Utah HVAC is its own market: 100°F-plus summers from June through September, a short heating season, a mix of refrigerated air and older swamp coolers, and a lot of new construction with builder-grade systems coming off warranty. We build for that calendar. See the Southern Utah contractor marketing page.
Questions
From hvac owners
I am one truck. Can I compete with the franchise with 1,200 reviews?
In the map pack, yes, inside your own service area. Google weights distance and recent reviews heavily, and a one-truck shop with 40 real reviews from the last year, a real owner photo, and "Open now" regularly outranks a franchise call center in the owner's own town.
Should the site list prices?
A service call fee and a realistic range for a replacement, yes, if you are willing to stand behind them. Homeowners who see a range call ready to book. "Call for pricing" sends them to the next listing.
What about the slow season?
That is when the reviews get built and the seasonal pages get written, so the listing is ranking when the first cold night hits. The monthly fee is the same; the work shifts.
Should I offer financing on the site?
If you have it, yes, and put it on the replacement page with the monthly number. Replacement shoppers compare you against the franchise that advertises "$89 a month," so the absence of any number reads as expensive.
What about maintenance plans?
A simple annual plan with a flat price and two visits is worth a page of its own. It smooths the slow months and it gives the review request a second natural moment each year.
How do you handle after-hours calls?
The missed-call text-back runs 24 hours. If you really answer at 11pm, the listing says so and the pages say so. If you do not, the text tells the caller the first slot tomorrow, which still beats the voicemail they would otherwise get.